Nestwell

Nestwell is a home health operating system. It scores your home across air, water, light, and moisture, and connects you to vetted fixes and expert guidance. We built their brand strategy, identity, and launch website. It was our first fully generative end-to-end engagement, with AI-assisted workflows running through every phase from research to live.

Ben and the Nestwell team came to us with information people want to avoid; 45% of US tap water contains PFAS, indoor air contains two to five times as many pollutants as outdoor air, one in four chronic conditions is linked to the environment, etc.

Their brief to us was to help communicate this without triggering paralysis, and instead make potential customers see Nestwell as an emerging authority to trust.

In short timeframe, we wanted to boil the opportunity down a core principle that mattered for homeowners; why a healthier home starts with understanding your environment.

We created content, UI, copywriting and web design in unison via live prototyping with their team. This helped us get them to a cohesive and sharp web experience to launch the brand in a fraction of the time a traditional process would have afforded.

The end result was an engaging and informative launch website that showed home owners what to look for, why, and that Nestwell had their back. With the backing of their team, Little Plains employed all of our capabilities together in a short amount of time to produce a great brand platform to build from.